From blueprints to wireframes
—still *allergic* to misaligned lines.
ABOUT
Hi,
I’m Nastaran
a UI/UX Designer with an Architectural Background


ABOUT
I began my career as an architect, spending nearly a decade designing healthcare and cultural spaces. Those years trained my eye for precision — for how every line, proportion, and detail affects how people experience a space. That sensitivity to structure and detail naturally evolved into a passion for digital design.
Over the past five years, I’ve focused on UI/UX and experience design, where I combine analytical thinking with visual storytelling to create clear, intuitive, and human-centered interfaces. My background in architecture still shapes the way I design — with attention to balance, rhythm, and the small nuances that make a big difference.
I’m known for having a sharp visual memory and a strong eye for detail — qualities that help me notice misaligned pixels the same way I once noticed misaligned walls.
Outside of design, I’m passionate about photography and travel. I’m always observing how people move through spaces — physical or digital — and that curiosity keeps my work grounded, empathetic, and alive with real stories.
WHAT i DO
Ui Design
Crafting meaningful, intuitive, and human-centered experiences through research and strategy.
Process: User Research | User Personas | User Journey Mapping | Information Architecture | Wireframing & Prototyping | Usability Testing | Design Sprint
Tools: Figma · Miro · Notion · FigJam
Ux Design
Designing clear, aesthetic, and responsive interfaces that elevate usability and emotion.
Process: Visual Hierarchy & Layouts | Design Systems & Components | Color & Typography | Interaction & Motion | Accessibility & Consistency
Tools: Figma · Adobe XD · FigJam
Brand Identity
Building timeless visual identities that communicate your story with clarity and soul.
Process: Brand Discovery | Logo & Symbol Design | Color & Typography Systems | Visual Language & Patterns | Brand Guidelines
Tools: Illustrator · Photoshop · InDesign · Figma
Art Direction
Defining the visual language, tone, and storytelling behind each project — ensuring cohesion and emotion across all mediums.
Process: Creative Concept Development | Moodboard & Style Definition | Visual & Narrative Strategy
Tools: Photoshop · Notion · Miro
Content Creation
Building timeless visual identities that communicate your story with clarity and soul.
Process: Creative Concepts & Storyboarding | Layout & Template Design | Motion & Reels Creation | Post Scheduling & Brand Consistency
Tools:Photoshop · Illustrator · Canva · CapCut · After Effects
Website Design
Creating responsive, SEO-optimized websites that merge storytelling, aesthetics, and smooth interaction.
Process: Sitemap & Structure Planning | UI Implementation | UX Flow Optimization | SEO & Performance Setup
Tools: Photoshop · Notion · Miro
PROJECTS
My Journey
2010 – 2019, Tehran
Architect & Board Member — Liman Consulting Architects & Engineers
I began my career at Liman Consulting as a junior architect and gradually advanced to senior architect and board member.
During this decade, I worked on numerous healthcare and cultural projects, gaining experience in both large-scale and conceptual design. Among the most notable works were Qom Hospital, developed in collaboration with MOSER Architects, and the award-winning Tabriz Hospital Competition, designed together with AIA Associés.
I also contributed to several amphitheater and cultural center projects that focused on human interaction, public flow, and spatial storytelling.
These years at Liman were truly formative — they taught me how to merge creativity with technical precision, and how design can deeply affect people’s daily experiences.
This architectural foundation later became the cornerstone of my approach to user-centered design in the digital world.
2014 – 2016, Tehran
Interior Designer — Chaharbagh-e-Irani Studio
At Chaharbagh Studio, I worked on boutique interior design projects inspired by Persian artistry and contemporary design principles. This experience allowed me to explore the emotional and sensory aspects of space through texture, light, and form.
2015 – 2019, Tehran
Architect & Interior Designer — Kasra Construction Co.
Alongside my role at Liman, I collaborated with Kasra Construction as an architect and interior designer on residential and commercial developments. My focus was on integrating architectural structure with refined interior details, balancing aesthetic harmony with functionality and technical execution.
2019, Tehran
Transitioning into Digital Design
Over time, I realized that my passion wasn’t limited to physical spaces — it was about how people experience design, whether in architecture, brand, or digital product.
That realization led me toward the world of UI/UX, where structure meets emotion in digital form.
2020 – 2022, Tehran
Design Director | Ui/Ux Designer — Future City Innovation Lab
This was a transformative period in my career. Leading digital design initiatives and managing a multidisciplinary team introduced me to user experience and product design, and completely changed my creative path.
2022 – Present, Tehran . Istanbul . Toronto
UIi/Ux Designer — Freelance
As a freelance designer, I’ve collaborated with brands and businesses across different regions , from Tehran to Istanbul and now Toronto creating thoughtful, visually cohesive, and intuitive digital experiences.
During this period, I also completed the UI/UX Design program at INVERSE School, which strengthened my process in user research, interaction design, and digital product strategy.
My architectural background continues to shape my design philosophy - structured, balanced, and emotionally engaging.
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