Hi,
I’m Nastaran a designer who started with buildings and moved on to screens. Years of designing architecture and interiors taught me how people actually use the spaces around them, and that’s still the foundation of how I design websites, interfaces, and digital products today.
My secret is patience: I’ll go another round, and another, as long as each one makes the work a bit better.
I’m curious about people and how they behave. I love puzzles and tricky briefs, and I’m the person who spots the misaligned logo on the menu while everyone else is ordering.
WHAT I Do
01.
Product & UI/UX Design
User Research · User Flows · Information Architecture · Journey Mapping · User Personas · Wireframing · Prototyping · Usability Testing . Problem solving
Tools: Figma, FigJam, Miro, Adobe XD
02.
Website Design
Responsive Website Design · E-commerce Design · CMS Setup
Tools: Figma, Framer, WordPress, Wix Studio, Shopify · Squarespace
03.
Brand Identity
Logo Design · Brand Materials · Brand Guidelines · Colour Palette · Visual Identity
Tools: Adobe Illustrator, Photoshop, InDesign, Canva
My Journey
2025 – Present | Toronto, Canada
UI/UX Designer - Freelance
ITANIZ Boutique Marketing Agency (Vancouver)
Contract, Part-time
TOREA Car Financing (Toronto)
Contract, Part-time
Since moving to Toronto, I have been collaborating with Canadian businesses on a range of digital design projects. My work includes ongoing UI/UX design with ITANIZ Boutique Marketing Agency in Vancouver, as well as website design, social media design, and content creation for TOREA Car Financing in Toronto.
These collaborations have allowed me to gain hands-on experience in the Canadian market while working closely with cross-functional teams across different industries.
2022-2025 | Istanbul, Turkey
UI/UX Designer - Freelance
As a freelance designer, I collaborated with brands and businesses across Tehran, Istanbul, and later Toronto, creating thoughtful, visually cohesive, and intuitive digital experiences across web and digital platforms.
During this period, I also completed the UI/UX Design Program at INVERSE School, which strengthened my approach to user research, interaction design, and digital product strategy.
My architectural background continued to shape the way I design, structured, balanced, and focused on meaningful user experiences
2020 – 2022 | Tehran, Iran
Art Director & UI/UX Designer | Future City Innovation Lab
This period marked a major shift in my professional path. Leading digital design initiatives and managing a multidisciplinary team introduced me to user experience and product design, and fundamentally reshaped the direction of my career.
I worked closely with research, product, and development teams, overseeing UX strategy, user flows, and interface design for innovation-driven platforms.
2019 | Tehran, Iran
Transitioning into Digital Design
After stepping away from my architectural role, I took time to reflect on the kind of work I truly wanted to pursue. I realized that my passion was not limited to physical spaces. It was rooted in understanding how people experience design, how they interact with systems, and how habits and behaviors are shaped through thoughtful design.
This curiosity had always been present in my work, but it found a clearer expression in the world of UI/UX, where structure meets emotion in a digital form. Digital design allowed me to focus more deeply on interaction, clarity, and human centered problem solving while still applying my architectural way of thinking.
2015 – 2019 | Tehran, Iran
Architect & Interior Designer | Kasra Construction Co.
Contract Part-time
Alongside my role at Liman Consulting, I collaborated with Kasra Construction on residential and commercial developments. My focus was on integrating architectural structure with refined interior details, balancing aesthetic harmony with functionality and technical execution.
2010 – 2019 | Tehran, Iran
Architect & Interior designer | Liman Consulting Architects & Engineers
I began my career at Liman Consulting as a junior architect and gradually advanced to senior architect and board member. Over the course of a decade, I worked on numerous healthcare and cultural projects and gained experience in both large scale and conceptual design.
Notable projects included Qom Hospital, developed in collaboration with MOSER Architects, and the award winning Tabriz Hospital competition, designed together with AIA Associés. I also contributed to amphitheater and cultural center projects focused on human interaction, public flow, and spatial storytelling.
These formative years taught me how to merge creativity with technical precision and how design can meaningfully shape everyday human experiences. This architectural foundation later became the cornerstone of my user centered approach to digital design.